Women, Media and Political Participation at County and National levels

Raise visibility of women’s contribution and role in political leadership, peace and security, and protection from gender based violence using multimedia approaches and engagement with communities and political players.


Project Duration

October 2015 - September 2016



  • Survey on the perceptions, knowledge, and attitudes of editors and reporters in five counties on women leadership, political participation, and women as news makers.
  • Media Frameworks for gender mainstreaming: Develop gender policies/guidelines for national, community, and vernacular radio stations- Radio Kaya in Mombasa, Radio Namulolwe in Kisumu, Gulf Radio in Homabay, Pamoja FM in Nairobi and Murenenya FM in Embu, which are among the most listened to radio stations in the respective counties.
  • Communication and media capacity development and tools for women leaders: Build the communication and media capacity and facilitate the development of simple advocacy, communication and media strategy plans for women leaders, decision makers, and those seeking leadership in the selected counties. This activity will be implemented in collaboration with the NCCK and Groots-Kenya Consortium. The latter will provide logistical support while AWC is going to undertake the capacity building aspect of this activity.
  • Dialogues with the editors: Hold meetings with the editors to brief them on the voices, portrayal, and presence of women in their content in regard to participation in political leadership and economic and governance. Editors play a key role in deciding whether to amplify or suppress the voices of women in the media; publish or air stories that challenge or perpetuate gender stereotypes; and improve the portrayal of women, especially women in leadership positions, in the media. Editors also decide if the story will be published or not; where it will be placed or when to air it; assigns reporters the stories to follow, decides who do what story or event to cover; selects photos to go with the story; and writes headlines to the story. Hence, having forums with them to dialogue on these issues will start shaping and influencing how editors perceive and treat gender issues on their media platforms. The intervention is expected to result in both improved and positive coverage of women and leadership issues from a quantity and qualitative perspective.


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