People are empowered when they understand how the media works, and can interpret and respond appropriately to the information disseminated through the media.
As consumers of media products, people benefit most when they have the knowledge to critically analyze messages transmitted via the various media houses.
AWC believes that there is still a lot to be done to strengthen community media and promote responsible citizen journalism.
AWC will work with local communities and community media stations to make sure the mainstream media reflects the diversity of voices and interests and that grassroots issues influence national agenda.
This project intends to increase the effectiveness, appreciation, participation and role of women and girls in peace, security and development processes at the National and County government levels as key to preventing and reducing vulnerability to and impact of conflict on women’s and girls’ wellbeing and development.
October 2013 - October 2015
Regions of Implementation
Nairobi, Busia, Migori, Narok, Mombasa, Garissa, Turkana, Pokot, Nakuru, Eldoret, Samburu, Kisumu, Bungoma, Tana River, Trans Nzoia
Project Activities/ Outputs
Media apathy continues to dominate the coverage of women issues at the County level. Men are still dominant drivers of issues around devolution in the media. The media has failed to use its priming and framing abilities to capture the voices of women County Assembly Members (MCAs) and continue to accord more coverage to their male counterparts.
Two studies done by African Woman and Child Feature Service on gender in the news and one by the Media Council of Kenya on Media Coverage of the Devolution Process in Kenya revealed that most stories in the media were male centered. This has essentially given men a vantage point. One of the reasons being that as male MCAs occupy prominent positions in committees, they control sources of power which media constantly seek to hear their thoughts. Without skills on how to engage with the media, the women are left to wander in the wilderness on how to influence country narratives using various media platforms.
The purpose of this project is to raise the visibility of the issues and concerns of marginalised communities and women, for inclusion in the mainstream transformative processes at the national and county government levels.
March 2015 - April 2015
With Counties becoming the fulcrum of development, the community radio has emerged as an influential platform in advancing the participation of marginalised groups and communities in development. But the programming of these radio stations is not gender responsive. Women are not used as key sources of information and the radios are not holding county governments accountable on their gender mainstreaming approaches.
This project proposes to help five community radio stations in four Counties (Nairobi, Narok, Busia, Kisumu) formulate gender guidelines/policies to inform their editorial practice.
Have women voices and issues visible in the editorial content and practice of community radio stations
January 2015 - December 2015