Gender and Media Initiative (GEM) is a network project of AWC that brings together people and groups with expertise on various issues. It acts as a research arm and a reservoir of knowledge and information that’s feeds into AWC’s media content development. It takes a holistic approach to issues of gender, women’s health, sexual and reproductive rights, Gender based violence, media, advocacy and research. The programme area thus has a dual focus on media as the supplier of news and information and women as potential shapers of news through research and advocacy. Training and capacity building of women activists and decision-makers in accessing information and GEM will have a strong component of information technology which it shall use for the purpose of knowledge building.

GEM engages with the community information building through women listening group and community radio as the first tier of its work by building a groundswell of information which can be used to inform national agenda. It will produce radio programmes, women’s magazines, training tools for advocacy and its primary focus will be on leveraging the women’s rights issues through research, advocacy and knowledge building.